Inspired by Walkie Talkies, the visual identity pairs retro aesthetics with a few system updates, fit for Gen Z. This is exemplified by a bespoke LCD-inspired typeface. On an anonymous app, standing out can be hard. That’s why the brand mascot, Talkie, was evolved and can be personalized with different accessories. The art direction centers in on users’ mouths, heroing their different personalities while maintaining anonymity. Underlying everything is a lighthearted tone of voice that sounds how ‘just chilling’ feels.